Aldi Australia
Oktoberfest Range

For the Seasonal Oktoberfest range, the design draws inspiration from Bavarian heritage while bringing a contemporary twist to celebrate the iconic festival. The third and preferred concept takes root in a traditional Bavarian colour palette, infused with warm tones of deep blues, rich reds, and golden accents. This, combined with wooden textures and a playful pattern, amplifies the historical and social essence of Oktoberfest—creating a festive, welcoming atmosphere.

The impactful typography is both bold and legible, designed to make the products easy to shop while also giving a respectful nod to Germanic heritage. The clean, modern typography ensures the range feels accessible, yet grounded in tradition.

To further elevate the design, the photography and styling bring a premium, refined approach that feels both elevated and celebratory. This modern styling ensures the products feel high-quality, while still maintaining the fun, social vibe that makes Oktoberfest such a beloved occasion.

The result is a collection that captures the spirit of Oktoberfest in a way that feels both authentic and premium, blending tradition with modern flair.