S-Liquor Delivery

After the recent launch of the S-Liquor delivery app, I created a series of custom illustrations originally designed as large-format stickers for delivery bikes and tuk-tuks across Phnom Penh. The objective was to make the brand highly visible within the city while keeping the visuals fun, modern, and culturally grounded. The illustrations draw inspiration from the energy of Phnom Penh, incorporating recognisable landmarks and urban details to reflect the pace and character of the city.

The illustration style is contemporary and graphic, built around a deliberately restricted colour palette to maintain clarity, consistency, and strong visual impact in busy street environments. Clean shapes, bold compositions, and playful details were used to keep the work engaging without feeling cluttered, aligning with S-Liquor’s youthful, modern positioning.

Following the physical rollout, I brought the illustrations to life through animation. The animated assets were adapted for in-store screens to add movement and energy at the point of sale, and further optimised into mobile-friendly formats for social media promotion. This allowed the visual system to extend beyond its original application, creating a cohesive and recognisable presence across physical, in-store, and digital channels.