WXVE MCR - Brand Identity

For this independent fashion label rooted in street culture, the branding and typography were designed to capture the essence of urban style and individuality. The approach focuses on a bold, raw aesthetic that draws inspiration from street art, graffiti, and modern streetwear, creating a visual identity that speaks directly to its audience.

The custom typography was carefully rendered to reflect the energy and movement of the streets—sharp angles, unexpected curves, and a slightly distressed finish evoke the rawness and rebellion at the heart of street culture. This makes the logo not just a symbol, but a statement.

The branding extends beyond the logo, using the typography as a central element across all touchpoints, from product labels to advertising and digital media. Each piece is designed to resonate with a youthful, confident demographic, providing them with a fashion brand that feels authentic, relatable, and at the forefront of culture.

The result is a brand identity that’s not just about fashion—it’s about a lifestyle, attitude, and a story that connects with the soul of the streets.