Gorilla Balls - Moonrocks
Packaging Design

Created for an Oklahoma-based marijuana brand with serious attitude, Gorilla Balls Moonrocks demanded a visual identity as loud and unapologetic as its name. At the heart of the concept is a hand-drawn gorilla character—equal parts fierce and playful—designed to become the brand’s unmistakable mascot.

With bold lines, gritty textures, and a knowing glare, the gorilla oozes streetwise charisma. It taps into an urban aesthetic that speaks directly to its core audience—no-nonsense, culture-savvy, and ready to blaze their own path. The illustrative style feels raw and real, giving the brand instant recognisability in a crowded market.

This is more than packaging—it’s personality on display.