PKB Civils – Brand Segmentation & Rollout

What began as a core branding project for PKB Civils soon evolved into something much bolder. Recognising the value of distinction within their growing service offering, PKB made a strategic move to segment their brand—creating individual identities for each service area, all united beneath the strength of the master brand.

Each sub-brand retains the familiar DNA of the original identity—echoes in colour, tone, and mark—while confidently stepping into its own space. This layered approach not only sharpens PKB’s positioning within each of its specialist sectors, but also reinforces the credibility and visibility of the overarching PKB name.

The rollout spans both digital and physical touchpoints, including animation, video content, web design, and printed promotional booklets—all working together to tell a cohesive story of capability and confidence.

Explore the full brand experience at pkbcivils.com